About Me 0066: Making Internet Money

"I've never made out with him," Lauren Leto told me last week, between puffs of a Parliament Light. The 24-year old brunette, rocking a little black dress and flat boots, was debunking my suspicions that she might be romancing her notoriously cute business partner, Patrick Moberg, the talented artist perhaps best known for making the website NewYorkGirlofMyDreams.com in 2008.

Leto and Moberg recently launched the well-funded start-up BNTER, a site that stores the best conversations between users and their friends. BNTER comes on the heels of Leto's big Internet hit, TextsFromLastNight.com, the website that earned her two book contracts, a TV deal, and, reportedly, lots of money. But back to girl talk: "It's the same with [Texts co-founder] Ben [Bator]," she explained. "I picked such attractive co-founders, people assume we must all be dating. But, no, no, no. We're co-employees! And the thing people don't understand is that when you're, like, writing checks with someone — when money is involved — you become so sexually unattractive to that person." She exhaled. "This is why I can never get married."

Leto was smoking outside an East Village apartment playing host to the Silicon Alley version of a singles mixer — a meet-up for users of HowAboutWe.com, the dating website Brian Schechter co-founded on Valentine's Day in 2010. Users suggest date ideas or contact people whose ideas they like. "How about we go to an underground supper club?" was among the site's most popular date ideas during its first year, so Andy and Ashley — a couple who met on How About We — decided to throw the soiree, and Apt. No. 4, a traveling group of foodie friends, worked the kitchen, supplying lobster bisque and teriyaki char and drinks. Leto was a featured single on How About We this month: She answered every question with a quote from the Kelis song "Bossy"; she said she was at the party to support Schechter and not necessarily to find a man.

Nick Gray, the quick-witted Williamsburg party boy, would have it otherwise, though. "Lauren and I haven't dated yet, but I'm trying," he told us. When Leto offered no reply, Gray joked, "Awkward ..."

How About We's Schechter, meanwhile, admitted that online dating might always carry a stigma: "People say [the stigma's] decreasing, and soon there won't be any," he told us. "But when you go onto an online dating site, in some way you're confessing, 'I don't have what I want,' which is not necessarily an attractive thing. People tend to find someone attractive who has what they want. So I wonder if it's actually a psychological or cultural or almost biological thing: 'I want the one who doesn't need.'" He added: "I do think it will become increasingly normal. It's efficient. And a site that's about having fun and not confessing, necessarily, that you don't have something you want, is more likely to attract people. You're just saying, 'I want to try new restaurants!' Etcetera." Schechter has a girlfriend who he didn't meet over the Internet, but he said he still gets several e-mails a day with the subject line "How about we ...?"

Gray is one fan of the site who hasn't had much success on it yet: "I think my date ideas are intimidating to some people," he told us. "I used to think that I was a real catch, and now I've only had three people who wanted to go on my dates. Some people write, 'How about we get high and eat pizza?' and they get, like, one hundred people interested. And I write, 'Let's go to Rio for New Year's Eve!' Or, 'Let's go to Greece and open a falafel stand!' And people are like, 'Eh. Weirdo.'"

Leto claims she doesn't send many late-night texts of her own anymore because she gets up at six every morning, "so nervous" that something might have happened overnight. Telling us she still "lives poorly," she admitted she recently got an apartment of her own in Brooklyn. "I bought furniture, and I'm an adult," she added. But of dating in New York, Leto lamented: "Everyone wants something from you."

What she wanted from me, at least half-seriously, was less attention. At one point, she pretended to have stolen my tape recorder so that I couldn't report on her any further. And when I asked too many questions, she said: "This is going to seem like navel-gazing for myself. No navel-gazing allowed!" But she's just so good at all this, I informed her, as at least half the men at the party tracked her across the room. On cue, with a seemingly legitimate confusion, she asked, "Good at what?"

Bump Technologies makes an app that lets people bump their phones together to exchange things like business cards, photos and even money.

On Tuesday, Bump will announce that it has raised $16.5 million in venture capital. The firm Andreessen Horowitz is Bump’s newest investor, and its previous investors, including Sequoia Capital and Ron Conway, also contributed.

Bump started in 2008 as a way for people to exchange contact information without trading old-fashioned paper business cards. But in its newest incarnation, the start-up wants to become a mobile social network for exchanging photos and messages with family and friends.

Now, in addition to contact information, people with iPhones or Android phones can share photos, music, calendar appointments and location, and can also become friends on social networks and send messages to one another. Other apps also use the technology. PayPal, for instance, lets people exchange money by bumping their phones, and two apps trade sexual compatibility information.

The company is changing direction because people started using Bump more for social interactions than business ones, said two of its founders, David Lieb and Jake Mintz. For example, each day people now share about 40,000 contacts but almost a million photos.

“Bump just opens up a whole new landscape of social interactions and interpersonal functions and uses and photo-sharing and transactions, all based on physical proximity,” said Marc Andreessen, the Andreessen Horowitz partner who will join Bump’s board.

There are many other social networks that people already use on their phones to share photos, location and status updates, like Facebook, Foursquare and Instagram.

Bump is different, the founders said, because it enables private exchanges between two people, unlike others that are for publishing messages or photos to wider groups or the public.

“It’s a proximity-based social network, for people and things you’re actually physically interacting with,” Mr. Lieb said.

Bump is one of a group of mobile apps that give people a way to use Internet-connected cellphones to bridge the virtual and physical worlds.

That could become a way to make money, the founders said. For example, people could someday bump their phones to get information or coupons from businesses or brands. “That could be valuable to merchants,” Mr. Mintz said.

Other apps, like Shopkick, offer similar ways for businesses to reach customers. Bump is not making money yet, beyond a bit from other companies that license its technology.

Bump works by gathering several signals from phones, including location and motion detection. Those signals are sent to Bump’s servers, where Bump figures out if another phone in the same place just experienced a bump, then matches the two phones. It all takes place immediately.

Andreessen Horowitz has been busy. On Monday, the firm also announced that it invested in Groupon’s $950 million round of fund-raising. The firm invests in very small Web companies and very big ones, and the Bump and Groupon investments exemplify both ends of the spectrum.

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Monday, January 24, 2011

Making Internet Money

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